Getting and giving product and service referrals Receiving support from like-minded individuals Making or receiving career or personal advice Sharing political beliefs Accessing news in real time In many ways, these social communities are the virtual equivalent of church socials where family and friends gather to exchange news and get updates. Even the age-old custom of connecting with pen pals has been upgraded as private messages can be sent over social media. When it comes to getting information, few methods are faster than social media.
What are the benefits of using social media for business? Consider that there are now more than 3 billion using social networks across the globe.
And these people are using social to engage with brands.
Sherpa Marketing found that more people follow brands on social media than follow celebrities. On Instagram alone 80 percent of people follow at least one business.
Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Benefits of social media for brand building 1. Think people only connect with brands they already know on social media?
Consider that 60 percent of Instagram users say they discover new products on the platform. When Absolut Vodka ran an Instagram campaign to promote its limited edition Spark bottle, the company achieved a five-point lift in brand awareness. How are you embracing your brand values?
Do you even have brand values? How are you looking out for the best interests of your customers and employees?
Does your product really work? The ability to create real human connection is one of the key benefits of social media for business. We call these Meaningful Benifits of social networking Moments. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products.
A social media advocacy program can be a great way to humanize your brand. Establish your brand as a thought leader No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leader—the go-to source for information on topics related to your niche.
Like brand advocacy, thought leadership is a great way to build consumer trust. In fact, LinkedIn research in partnership with Edelman shows that marketers underestimate just how much thought leadership can impact trust, especially for B2B marketers.
About half of B2B marketers surveyed believed their thought leadership would build trust in their companies. However, more than 80 percent of buyers said thought leadership builds trust. The Edelman Trust Barometer also found that 63 percent of people trust technical experts, compared to only 42 percent of people who trust businesses.
LinkedIn —particularly the LinkedIn Publishing Platform—is a great social network to focus on when aiming to establish yourself as a thought leader. Stay top of mind Most social media users log into their accounts at least once per day, according to Pew Research Centerand many people are checking social multiple times per day.
Social media gives you to the opportunity to connect with fans and followers every time they log in.
Benefits of social media for growth 5. Increase website traffic Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post Participating in social chats—like the weekly HootChat on Twitter—can also be a great way to increase your visibility, get attention from new people, showcase your expertise, and drive traffic to your website.
Curating content helps you: HootChat — UpContent getupcontent April 19, Offer great value in the chat, rather than being too promotional. Just make sure your website address is included in all of your social media profiles so that people who want to learn more about you can do so with one easy click.
Generate leads Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products.Social Networking Essential Reads The Psychology of Social Networking Expanding your social network beyond your familiar circle of friends can have surprising benefits.
Lastly, since social networking is all done on some sort of computer or mobile device, it can sometimes promote too much sitting down in one spot for too long. Likewise, staring into the artificial light from a computer or phone screen at night can negatively affect your ability to get a proper night's sleep.
The internet and social media provide young people with a range of benefits, and opportunities to empower themselves in a variety of ways.
Young people can maintain social connections and support networks that otherwise wouldn't be possible, and can access more information than ever before.
Cons of Social Networking Information overwhelm. With so many people now on social media tweeting links and posting selfies and sharing YouTube videos, it sure can get pretty noisy. Benefits of Social Networking Social networking simply refers to grouping of folks into small groups, like a neighborhood community or rural subdivision.
Basically, it is a platform where people use social networking websites (such as Twitter and Facebook) to communicate and . The Internet and social networking sites such as Facebook have transformed the way we socialize and otherwise interact. The Web enables instant communication with almost anyone almost anywhere we choose.
Social-network sites provide a structure through which it's possible to formalize friendships.