I find the meetings so motivating, they really make a difference. You learn to look at weight loss as a long term life changing thing. They say that it is a lifestyle change and not a diet. I prefer the block because it forces me to go to the meetings.
Understanding the difference between fads and trends is critical for all organizations. However, many leaders seem to be unaware of their important differences. Fads come fast and fade away A fad is any form of behavior that is intensely followed by a population for a short period of time.
The behavior will rise relatively quickly and fall relatively quickly once the perception of novelty is gone. There are some great fads out there! Collecting beanie babies was a fad, so were pet rocks, sending spam, followfriday, Ouiji boards, troll dolls, water beds…the list goes on.
Utilizing fads in marketing and programs can increase top-of-mind awareness, demonstrate the timeliness of your organization, and serve as a gateway for new audiences.
Trends solve problems and get stronger over time A trend, on the other hand, gets stronger over time and does stick around. Trends have identifiable and explainable rises that are driven by audience needs. They help solve a problem for people.
So is quitting smoking which lengthens our livesevidence-based medicine that removes the guesswork in medical-related situationsand the use of mobile devices that allow us to look up information in real time. These are things that have grown — and continue to grow — in market penetration. They represent new ways of life.
Organizations ignore trends at their own risk. Ignoring trends means that they will either be forced to adapt later and will necessarily be behind, or the organization will fade away.
When organizations write off things like web-based engagement or data-informed management for instance as fads instead of trends, evolution stops. Things get held back. However, if we approach passing fads as trends, we cry wolf on organizational change.
A trick for telling the difference between fads and trends So how can your organization figure out if something is a fad or a trend? For instance, social media use is a trend and that affects your engagement strategy, but selfies affect how you can carry out that strategy.
Data-informed management affects your strategy.
Embracing transparency affects your strategy. The trend toward personalized interactions and programs thanks to our increasingly individually-tailored world is a trend and also deeply affects our strategies.
Both fads and trends have real value for cultural organizations, but understanding the difference may be necessary for survival.These trends, when assembled together, form a solid foundation for a holistic business strategy meant to boost sales and pave the way for brand innovations and a futuristic yet satisfying customer experience.
Read about fads from the past: hula hoops, disco dancing, pet rocks, goldfish swallowing, flagpole sitting, streaking, and more. The most popular fads from decades past Find out what was popular when your parents were kids, or take a nostalgic trip down memory lane from your own childhood.
References allow you to track sources for this article, as well as articles that were written in response to this article. Mixing up fads and trends often leaves executives frustrated, confused, and – worst of all – fearing innovation.
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