These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. As CEO of the tech PR firm Cutler Groupit's my job to help take the business dealings of innovative tech startups and turn them into press coverage -- and one of the first steps my team and I take is writing good press releases on our clients' behalf. Indeed, great press releases do more than keep the media and the industry-at-large informed of your company's recent developments. They are meant to pique the interest of journalists, who may seek to cover the topic further.
Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products. And that can mean new prospects contacting you asking you to sell to them.
Talk about low-hanging fruit! What's more, press releases are cost effective. If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.
However, most press releases never accomplish that. Most press releases are just spray and pray. Nobody reads them, least of all the reporters and editors for whom they're intended.
Worst case, a badly-written press release simply makes your firm look clueless and stupid. For example, a while back I received a press release containing the following sentence: And, let's face it, a 6.
As a reporter, my immediate response to that press release was that it's not important because it expended an entire sentence saying absolutely nothing. And I assumed probably rightly that the company's marketing team was a bunch of idiots.
With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: Use the press release as a sales tool. Have a newsworthy story. So it's got to have appeal to the entire readership of the publication.
Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Therefore, it's up to you to make sure that your press release looks and feels like a real article. Provide some good quotes.
Have him say something memorable and personal, if possible. Contact your top outlets personally.
In addition to sending a press release, personally contact the reporters that you really want to cover the story.Nov 13, · Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.
1. Grab attention with a . How to Write a News Article from a Press Release. You've received by fax or email a press release from a public relations officer promoting the latest film, or issuing a statement on behalf of a major personality, or publishing earnings for a top company.
What should you do? Here are . Jun 13, · “Medisweans announces multitudes of additional advanced features to its existing medical billing services.” (This is a most common – and boring -- type of release.
A new sales channel only the home office cares about.) To summarize, here’s what everyone needs to know about writing a press release: Write a short, catchy headline. While the format for a press release is basic, the content of the release should be anything but.
Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.
Grab attention with a good headline. The ideal length of a press release is about an A4 side or about to words (the length of a short news item).
That's just three or four short paragraphs and a couple of of quotes. Nov 10, · RULE #3: Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing.
Therefore, it's up to you to make sure that your press release looks and feels like a real article. No .